The factory and the exhibition space – ordinarily, these two project types would lie worlds apart for an architect. With one, functionality and cost-efficiency reign; with the other, the highest demands are placed on design and quality of execution. A new presentation and sales center for the German machine tool and laser manufacturer TRUMPF combines both worlds and turns high-tech machines and innovative production processes into exhibition-like showpieces. Here, an Industry 4.0 demonstration factory fitted with digitally networked machines presents the entire sheet metal process chain, from ordering a sheet metal part to its design, production and delivery, experienced as an intelligently interlinked, holistic process. The structure’s two volumes – the showroom to the south, and the office and auditorium space to the north – are connected at their corners and create two rectangular exterior zones: on the southeast with parking and main entrance; towards the northwest, the large, curved terrace of the café overlooks the adjacent retention pond. With a height ranging from 15 to 40 ft the building integrates itself into its environment. Via its continuous pitched roof, it rises like a wedge towards the highway, where the showroom’s billboard-like glass front presents itself to passing traffic. The lower volume is functionally linked to the showroom via public zones like the lobby, the water-facing café and a large auditorium. In addition, it contains an open-plan office and various meeting rooms. All rooms are arranged around a central courtyard are flexibly designed to adapt to changing requirements.