ACTUACIÓN

First, surface parking was consolidated into a six story structure freeing 40% of the site. Then the pedestrian friendly “back entrance” was reactivated. The reclaimed space now houses the new program organized along two axes, one perpendicular to the street of Real Mayorazgo becoming the main pedestrian entrance and the other perpendicular to Av. México-Coyoacán. The axes intersection became a new public plaza sheltered from the weather by a hovering canopy connecting the existing complex with the new screening rooms. Clad in composite aluminum panels, with varied size triangular perforations, the roof structure wraps around the new screening rooms and becomes their façade. The sheltered space functions as the foyer for the old and new screening rooms and can accommodate additional program options such as concerts, theater, exhibitions, etc. An outdoor amphitheater, extensive landscaping and new retail spaces were added to the original program expanding the possibilities for social and cultural interaction and exchanges, and giving the complex a university campus feel. By the end of the first year since the renovation attendance numbers increased by 49.35%. Commuters still walk back and forth across the campus, medical staff from a nearby hospital stop by to eat their lunches, students hang out at the park in the afternoon, and moviegoers attend free outdoor events in the evening. The added amenities have turned the complex into a favorite hangout space not only for moviegoers but also for Xoco residents and workers who have appropriated the space as if it were their backyard.