The project has more than doubled the amount of visitor attendance since its completion. In association with on-going marketing and press attention, the facility has helped to positively broaden the brand’s exposure – even to non-bourbon enthusiasts. Flexibility in the design of multi-use spaces has provided additional income from other public and private uses (such as conferences and retreats) - offering a long-term fiscal sustainability. Environmentally, the project implements sustainable strategies that focus primarily on economical, passive approaches that draw on regional building traditions and take advantage of natural site characteristics. Aptly named ‘Turkey Hill’ the site design preserves the natural habitat of a wild turkey population that frequently roams the visitor center area. Native ornamental grasses and native meadow grass seed mixtures require zero irrigation and serve as a natural food source for the wild turkey population. Through site orientation, the building manages sunlight and heat gain through a combination of light-filtering lattices and shade canopies, while maximizing views of the surrounding landscape. The building interior provides ample natural light, which is also used to deliberately enhance the visitor experience within the building through orchestrated zones of light & dark passages. Materially, almost all primary components of the new building can be recycled (wood, steel, glass, concrete). Addressing the needs for indoor environmental quality, the primary approach focuses on paints and sealants that minimize indoor air contaminants. To minimize waste and divert materials from the waste stream, the project strategy utilizes as much pre-fabricated and/or shop assembled components as possible.